About us

After years in advertising and marketing, co-founders Emily Williams and Helena Tivey saw too many builders being let down by agencies that overpromised and underdelivered. Frustrated by the smoke-and-mirrors approach that left businesses confused and out of pocket, they set out to build something different, an agency grounded in transparency, accountability, and real results.

With a deep understanding of the residential construction industry, Emily and Helena knew that builders needed more than just “leads”; they needed quality enquiries that could be consistently converted into profitable projects. Combining their expertise in digital strategy, lead generation, CRM development, and sales automation, they built a system for marketing for builders that delivers full pipelines, stronger margins, and confidence to grow.

What started as a bold idea has become a proven model. Today, The Arrow Agency partners exclusively with builders, helping them attract the right clients, cut through the noise, and secure contracts with clarity and consistency. Backed by a talented team on the Sunshine Coast and supporting builders across the globe, the agency continues to raise the bar for what builders can expect from a marketing partner, no fluff, no gimmicks, just measurable growth.